Fitness marketing for gyms doesn’t have to be complicated. Having a solid digital marketing plan for your fitness business is imperative if you want to grow. The fitness business is BOOMING! According to the IHRSA (International Health, Racquet, & Sportsclub Association), the $30 BILLION health and fitness industry in the U.S. has been growing by at least 3-4% annually for the last ten years. About 20% of American adults have a fitness club membership.
Whether you are a big box traditional gym or a smaller “high-value, low price” health club, or even a boutique studio, the competition is fierce, with over 32,000 health and fitness facilities across the U.S. and thousands of boutique studios that are uncounted, and that number only going up. Having a digital marketing plan for your fitness business is super important in order to beat out your competition and grow. A good digital marketing plan will help you gain new members, retain the members you have and even retain your employees. The happier your employees and personal trainers are, the happier your clients are, the longer everybody stays. Am I right?
A good online marketing plan for your business is a combination of things both online and offline, with a majority of your marketing being digital marketing. Some avenues to include in your digital marketing strategy are:
- Goal tracking in Google Analytics. Use this to track the success of campaigns, using utm tags. *This is great for tracking your ROI
- Email marketing. You can get new subscribers and connect with past and current members. Run referral campaigns, reward campaigns, weekly newsletters to keep past and current members up-to-date on club news, highlight a “member of the week”, and even market your club merchandise. Email marketing is still the most effective form of marketing.
- Local SEO. Using local keywords such as “Fitness studio in (neighborhood/city)” will help drive local traffic. Also making sure your fitness and health club is listed on the top local search directories. There are over 200 that has weight in Google but getting your business on the top 20-30 will help climb the ranks of Google tremendously. We make sure your business is listed correctly on each directory. It is important your business name, address, and phone number matches the same on every site.
- Blogging. This is great for local SEO (search engine optimization) but also a great way to drive traffic to your website and show authority in your space. You want prospective members who visit your website to choose you over your competition. Building authority with good content marketing will differentiate you from the other fitness club on the next block. Blogging is also a great way to keep your members informed on important topics that matter to them regarding fitness and health.
How about marketing offline? Marketing offline isn’t dead, especially with the online space getting more and more crowded and it’s getting more difficult to rank for key words and ad costs is increasing. Referrals are still an excellent way to gain new members. Go out in your community and offer incentives to doctors, supplement stores, bridal shops, physical therapists, fitness apparel stores, and nutritionists to get them to refer people to your fitness and health club. Network, network, network!
It is important for your business to standout online and offline today. Implementing a variety of digital strategies and building relationships in your community will help your fitness and health club standout, get chosen, and stay alive. The fitness space is HUGELY competitive and the success of your fitness and health club depends on marketing. You MUST have a good marketing strategy and goals in place.
We at DigiKai stay on top of all the latest trends and information in the health and wellness space. We know your clients and we know your business. Let us help you with your goals and put a marketing plan together so together, we help more people.
Schedule your free 30 minute consultation call now.