74% of people say they prefer to hear from brands via email over other communication channels. Email is a great way to build trust with your customers and prospects so they are more willing to purchase from you again or when they are ready. An email marketing platform allows you to automate your emails to send the right message to the right person, at the right time. Not only is email marketing cost effective, email is the channel generating the highest ROI or marketers. Email is transactional by nature and you can use it to direct traffic to your website and ultimately drive sales. As you develop your small business or startup marketing strategy as a whole, using email will allow you to see results straight away.