It’s a hard time right now for a local business. Coronavirus has lead to shut downs, forced you to make big changes, and even causes many businesses to let go of employees in order to cut cost. And this means your business has also suffered financially.
And although there is a glimpse of light at the end of the tunnel, we are all still fighting to keep our businesses alive during this pandemic. However, there is still a way to grow your chiropractic practice during these uncertain times. Staying smart about your budget and resources is the key and in this article I will show you how you can still grow your chiropractic practice during these uncertain times.
The Effects of the COVID-19 Pandemic on Local Businesses
By the end of March, 32 states had locked down in response to the pandemic. Two in five small businesses across the US temporarily closed by this point, with nearly all of those closures due to COVID-19. Closing your doors has big financial implications. It is concerning that the vast majority of local businesses aren’t in a position to handle even short-term pressure on their earnings, with around four-fifths only having up to two months of cash available to pay their expenses.
Although the U.S. Dept. of Homeland Security has deemed chiropractors as essential workers during this pandemic, meaning many Americans will still be able to visit their doctor for back treatment, chiropractors are grappling with how best to serve patients while adhering to social distancing guidelines. Some may be reducing hours or shutting their doors altogether.
Luckily, if you have access to the right strategies and tools, you may still be able to grow your practice even in these uncertain times.
Strategies to Grow Your Business During the Age of Coronavirus
Have the right tools and systems in place.
Set up one inbox to rule them all: What’s the biggest barrier to better communications? Trying to keep track of all your different platforms. Customers could be messaging you via Facebook, Twitter, phone, and your website (and maybe a bunch of others, too). Bring all those communications together in one place, ensuring you never miss a message and you aren’t logging into multiple platforms to do multiple different tasks.
- Customer Messaging
There are so many benefits to improving your communications with existing and potential customers.
You can generate more reviews, which act as a trust factor and make your business more credible. Reviews is one of the biggest factors when it comes to driving local traffic to your business and gaining credibility.
Use a video conferencing app like Zoom or Google Meet. Although you may have limited the amount of patients you see in person, you can use video conferencing to visit with patients face to face and guide them with stretches, exercises, nutritional and dietary advice, and even stress management. Video chat software that makes connecting remotely with patients as easy as sending a text. Send your customers a link and you can be video chatting in seconds, making it super simple to show details, answer questions, and share your screen.
2. Scheduling appointments
A great tool for this is Calendly. Integrating directly with your Google or Office 365 calendar, it gives you a personalized URL that allows customers to see your availability and schedule their preferred meeting time. Best of all, there’s a basic free plan available.
Google workspace make it easy to collaborate with your staff, and your patients using collaboration tools like Gmail, Calendar, Meet, Chat, Drive, Docs, Sheets, Slides, Forms, Sites, and more.
4. Email Automation
You can’t grow a local business at a time like this without doing some marketing.
Unfortunately, you likely don’t have time to build and execute complex campaigns.
That’s why you need email automation software! One of the most popular tools, ActiveCampaign or Constant Contact, helps you send effective email marketing communications at scale.
Improve Your Digital Marketing Strategy
In more “normal” times, you might not put a lot of thought into your marketing. Maybe you just write the occasional social post or send a couple of email promotions a month.
During times of uncertainty, that just won’t cut it. People have a lot on their minds right now, so that one baseball gif you tweeted isn’t going to have much impact.
You need a proper digital marketing strategy.
Maybe you create a bunch of case studies and testimonials that show your unique selling point, (USPs), in action. You build a mailing list of prospects you would like to reach, and drip-feed your content to those prospects. Because you’ve built a whole strategy, you know the best times to reach those prospects, the platforms they use, and the sort of messaging that resonates with them.
That approach helps you strike up a conversation, which ultimately means you gain more patients.
Make Your Google My Business Profile Shine
Want people to see your name/pracitce when they search on Google for services like yours? If you’re reading this article, I’m guessing you do, and that means you need a (great) Google My Business profile.
Setting up a free profile makes it more likely that your business shows up in relevant searches, along with useful information like:
- The type of service you offer
- Your hours of operation
- Your address and phone number
Once you’ve set it up, optimize your Google My Business Profile by:
- Ensuring your information is accurate and comprehensive
- Sharing business updates, like new opening hours or product launches
- Asking customers for Google reviews (and responding to them)
On that last point, I know it can be hard persuading customers to review your business. They’re busy. They don’t want to spend their valuable time seeking out your Google My Business profile or Facebook Business Page. This is why our software makes it easy to send your patients a text message shortly after leave your office happy, and makes it very convenient for them to leave you a review right from a text message. Customers are more likely to leave a review when your strike them while they’re hot and fresh on their minds after they received good treatment. In today’s noisy tech times, simplifying things for yourself and your patients is best.
Text customers asking them for a review and they’ll be linked straight to your Facebook, Google, and Yelp pages, so there’s hardly any clicks (and hardly any work) for them.
Optimize Your Social Media Accounts
There are dozens of social platforms out there, but when it comes to growing a local business, you want to focus on those that give you the best reach, like:
Whichever platform(s) you use, you need to identify some tactics that ultimately help you help more, like:
- Showcasing and/or auctioning your services/products on Facebook Live
- Starting conversations with new prospects in LinkedIn Groups
- Setting up Instagram Shopping so people can browse your products in photos and videos while in-app
- Using instagram stories to showcase your services
Growing a thriving practice is never easy, and it’s certainly a whole lot harder right now.
However, if you’ve set up your own practice, you’re likely comfortable with hustling for results. You’re naturally entrepreneurial and you’re driven to make this work.
Combine that attitude with the right growth strategies, and execute them effectively, and there’s no reason why you can’t come out of the pandemic in a stronger position.
If you want some help implementing these strategies, DigiKai Marketing provides a D.I.Y. (Do it yourself) and a D.F.Y. (Done for you) platform to simplify all of these tactics in one platform, from one dashboard. Saving you time and money, two of your most valuable assets.
Contact us today and let’s chat about the most effective local marketing strategy that fits your needs best.