SEO is a complex and evolving practice. Often, search engine optimization (SEO), is confusing to business owners. Here, I will shed light on some distinctions between local SEO and organic SEO.
Local SEO utilizes a geographical component. Local SEO helps businesses with a brick-and-mortar location market their products and services online to local customers searching for their products and/or services in real time. These searches are the “near me” searches and searches with qualifiers such as city, state, and zip code.
According to Forbes, 95% of smartphone users have used their phones to do a local search and out of which 61% called the business and 59% visited the business. 70% of mobile users click to call a business directly from Google search results.
Getting your business to the top three spots in local search is the best way to organically get leads and bring prospective customers to your business, driving your revenue way up. According to a study done by online ad network Chitika, the #1 listing in Google’s organic search results receives 33% of the traffict, compared to 18% for the second position. As you can safely assume, the number keeps dropping from there.
Businesses that benefit from Local SEO:
- Fitness Gym’s
- Medical Services
- Law Offices
- Pet Services…
You get the picture.
Organic SEO search engine optimization marketing that revolves around a website. These can be internet based businesses, bloggers, brick-and-mortar locations, and even affiliate marketers. Any business who wants to improve their rankings and increase traffic will benefit from Organic SEO. Organic search engine optimization, if done correctly, will help people find your website on search engines more easily when they are looking for a product and/or service.
Organic SEO takes time. According to Google, getting your business to the top of search engine results page, (SERPS), can take four months to two years. Realistically, with a good SEO marketing plan, I say you should see results in your ranking within three to six months. It depends what position you start at and how consistent you are, and the quality of your online information. So, what does it take to climb those algorithms organically?
Here is your Organic SEO checklist:
- Optimize your website. This includes speed, keywords, meta tags, meta title, URL and meta descriptions. These tell Google exactly what your content is about.
- Know your buyers. Know what they want to hear and the information they are seeking and bring it to them. This can be done by blogging and even social media.
- Blog regularly. While there is no magic number, blogs that have at least 1000 words seem to rank higher. Also, blogs that ask a question in the title seem to rank higher. Blogs provide valuable information for your potential customers.
- Perform a thorough keyword research. Implement keywords in your on-site copy. You should keep your keywords to 2-5% of your words to avoid “keyword stuffing.”
- Research your competition.
- Build internal links and invite external links to your site.
- Track your websites progress. The good thing about online marketing is it’s measurable. Using free tools to track your progress and search for keywords, such as Google Analytics, Google Search Console, UberSuggest, and many other’s that are available, you can track the success of your website performance and manage your pages and keywords so you can get optimal results.
Whether your business needs Local SEO or Organic SEO, both are usually beneficial. The biggest difference is Local SEO requires a physical geographical location where customers visit your location for services and/or products and Organic SEO is to drive traffic to a website, usually for internet based businesses, e-commerce, and affiliate marketers or even businesses that provide a service nation wide.
If you would like a free SEO audit, schedule a time to speak with an SEO expert or fill out an email form with your businesses website and contact info.